MONTHLY ACTIVE USERS
128,402
▲ 14.2% vs last period
New Signups
4,812
▲ 8.1%
Activation Rate
61.4%
▲ 2.3 pts
Churn Rate
3.1%
▲ 0.4 pts
Avg. Session
7m 42s
▲ 0.6m
Signup Funnel
All Channels · click a channel to filter
Visited
Signed Up
Activated
Paid
🎯 Best step: Signup → Activation
⚠️ Drop-off: Activation → Paid
Acquisition Channels
share of new signups
Organic
42%
Paid Social
27%
Referral
18%
Email
8%
Other
5%
Click a channel to reshape the funnel on the left. Click again to reset.
8-Week Retention Cohorts
hover a cell for detail
Jun W1
Jun W2
Jun W3
Jun W4